web designer, digital and direct marketer
I can be reached at 845.641.2394 or alansherman@gmail.com
I bring over 20 years of marketing management experience working for both client-side organizations Foot Locker, Lord & Taylor and GE Financial Services as well as client service leadership positions at advertising agencies McCann Relationship Marketing and Colangelo Synergy Marketing.
I hold an MBA in Marketing from The City University of New York and a BA in History from Boston University.
I am a Consulting Principal for a marketing services company, a global provider of consumer insights and cross-channel marketing programs. In this position, I deliver both strategic insight and hands-on digital, design and direct marketing expertise on behalf of clients, enabling them to deliver high performing marketing programs and campaign return on investment.
My background is grounded in digital, direct and database marketing, with a focus on Customer Relationship Management (CRM) marketing. I am an expert in email and mobile marketing, website design, website conversion optimization, contact strategy development and testing, marketing analytics, segmentation, data analysis and interpretation.
I also leverage this background to develop effective, affordable websites for small business clients.